Here are some of my more recent projects. Some have case studies and in-depth overviews available. Please email me at marciegainer@gmail.com for links.

Created Lifeway's internal ambassador program to harness the potential of influencer marketing. After formalizing the procedures and workflows in January 2017, the club has grown to include over 120 influencers. It's now an integral part of Lifeway's marketing strategy. Implemented workflows for recruitment and maintenance of the program from categorization, inquiries, to contract organization.

To see the full overview, please email me.

Developed an inventory of product and food lifestyles to fill our content calendar many weeks in advance. Previously photoshoots were conducted as one-off sessions. These sessions would yield only 1 or 2 pieces of unique content. This made it difficult to adequately plan and schedule content. Solution:

• Created a shot list template
• Organized a 10-hour photoshoot (case study and detailed outline is available)
• Regular brainstorm sessions + ideation
• Restructured photoshoot schedule

To view the case study, please email me.

I have over 5+ years experience with social media marketing and advertising. I'm drawn to social media's fast-paced, ever-changing nature. I love tinkering with campaigns for better optimization, A/B testing content ideas, and monitoring new roll-outs and algorithm changes.

I'm well-versed in all social media outlets and have extensive experience with Facebook, Twitter, and Instagram advertising. I also have experience with Mailchimp and creating custom email templates, segmentation, and lead generation.

LifewayKefir.com updates and SEO work

Large overhaul of the content on Lifeway's website.

• Updating product copy to include more information and internal linking
• New All Products page
• Landing pages for podcast advertisements
• SEO on all pages: updating and correcting
• Rewriting and repurposing past blog posts for digital advertisements