Short Bio
Born and raised in Canton, OH, I moved to NYC after high school where I graduated early from New York University in 2012. After a year in Connecticut and a year and a half in NYC, I am now residing in Chicago, IL. I'm currently working for Lifeway Foods as their Digital Marketing Manager.
As a lover of all things cinema and literature, I have a deep respect for the arts - especially for filmmaking and writing. This coupled with my knowledge and seamless understanding of social media marketing allows me to provide customer satisfaction through extensive brand building.
As a lover of all things cinema and literature, I have a deep respect for the arts - especially for filmmaking and writing. This coupled with my knowledge and seamless understanding of social media marketing allows me to provide customer satisfaction through extensive brand building.
Skills
Professional Skills
- A/B Testing
- Journalistic Research
- Fact checking
- Source Verification
- Story and idea development
- Market Research
- Facebook and Twitter Advertising
- Writing:
- Blogging
- Press Releases
- Marketing copy
- Management
Technical Skills
- Microsoft Office
- WordPress
- SEO
- Mac & PC Proficient
- Adobe CC
- Photoshop
- InDesign
- Illustrator
- Premiere
- Adobe Acrobat
- Elementary HTML/CSS
- Google Drive, Sheets, Docs,
- Final Cut Pro 7
Social Media
- Tumblr
- YouTube
- Snapchat
- Hootsuite + Sprout Social
- Dash Hudson
- Mailchimp
- Constant Contact
Employment
Lifeway Foods, Inc. (www.lifewaykefir.com)
Digital Marketing Manager
November 2016 - Present // Consumer Packaged Goods // Chicago, IL
- Created and launched influencer marketing program
- Over 60 members recruited since Jan.
- Coordinate events, networking ops, giveaways, regular newsletters
- Coordinate, assign, and oversee digital content creation
- Oversee and manage significant design changes to website with off site web agency
- Monthly newsletters to over 70k subscribers
- Coordinate assets, arrange in Mailchimp (sometimes with HTML and CSS)
- Grew Instagram followers from 1.6k to 5k in one year.
- Create and implement targeted Facebook and Twitter ads:
- Specific retailers
- Specific countries (ie Ireland)
- Giveaways to grow engagement and reach new audiences
Social Media and Copy Manager
December 2015 - November 2016 // Consumer Packaged Goods // Chicago, IL
- Manage social media channels
- Coordinate digital content
- WordPress maintenance/updates
- Copy for print ads, press releases, digital ads, radio ads, events, etc.
- Designed and populated lifewaykefirshop.com website with template chosen by the art manager
The Disinformation Company (www.disinfo.com)
Sales & Marketing Manager Editorial Director
April 2014 – December 2015 // Documentaries & Online Media // New York, NY
- Editorial Director of disinfo.com:
- Create, Curate, and Edit relevant news, art, political content
- Averaged 1.2 million page views • 700k unique visitors a month
- Organically increased Facebook followers from 200k to over 315k
- Acquisitions Assistant: Prepare masters, deliverables, etc.
- Research for new documentaries
- Social Media for the three labels: Disinformation, True Mind, Shelter Island
- Monthly newsletters to over 5k subscribers via Mailchimp
For Beginners, LLC
Social Media Manager
February 2013 – July 2014 // Indie Publishing Company // Danbury, CT
- Social Media Management
- Promoted to Social Media Manager after two months of interning
- Clerical and Administrative Duties
- Catalog and Promotional Material Creation
- yearly catalog, press kits, flyers, online graphics
- Proofreading, Copy Editing and Proposal Making
- Oversaw book trailer creation
Benay Enterprises, Inc.
Social Media Manager
February 2013 – July 2014 // Business Management Company // Danbury, CT
- Organizing royalties to be split by publishers between The Literary Group International and authors
- Created print ads and infographics
- Redesigned the Benay website
- Redesigned website for client, The Family Intervention Center
- Biweekly newsletters via Mailchimp